Buyers Want More Successes –Sell Success and Reap Faster Rewards
If you are only investigating and selling to needs, here’s a caveat along with a strategy and tactic for new success. Most salespeople spend too much time investigating the needs of a potential customer, their NEEDS? Like don’t you think they know their needs…YIKES! They should spend more time learning about the potential customer’s Strengths and Value Added services. When they focus in these areas they truly find where the customer has the most pride and is the best with their competitive offerings If you focus in these areas, you will build on their strengths and that’s where they sense a great association and rapport with you. They want to be with people who recognize their qualities because in all likelihood you are just like them and people love to work with people who think and act just like them. Add to that, they believe you are as creative and inspiring as them. This strategy and tactic always leads to great Trust and ultimately to Mutual Trust. At Mutual Trust they only want to buy from people who understand them and are looking out for their best interest at being successful. When you understand this you will know a Truth…SUCCESS BREEDS (with) SUCCESS!
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